Introducing The Zero-Waste Art Drop created in collaboration with London abstract artist Seraphina Neville
The fashion industry is over producing. Its output has doubled in the last 15 years to reach 100 billion units per year and it is responsible for up to 10 percent of greenhouse gas emissions globally. 85 percent of textiles end up in landfill when most of these materials could be reused.
This March, to mark Global Recycling Day and as part of our strategy to encourage circularity within the industry, we're proud to introduce our debut Zero-Waste Art Drop in collaboration with abstract artist Seraphina Neville. Launching on Global Recycling Day (18th March), the exclusive one-off collection comprises 12 original collage artworks that have been created by Neville using the quality leather offcuts and surplus materials carefully selected from the LPOL studio and workshop.
A true celebration of our mutual zero-waste ethos, this unique collection was born out of the LPOL re-use, recycling and upcycling philosophy, and gives a second life to material that would otherwise end up in landfill.
Katy Maskell-Bell, Founder, LPOL: “Much of the offcut leather from our workshop is used for future bag productions, but some material is just too small or uneven in shape. We have admired Seraphina’s work for a while now so it was lovely to collaborate with her on this unique collection. Her no waste approach to making aligns with our own brand ethos and her collage work lends itself perfectly to working with our offcut leather. The artworks are truly beautiful and a very satisfying way of giving a second life to material in a way that celebrates its natural quality and character.”
Seraphina Neville, Abstract Artist: “It's been an absolute pleasure to work with LPOL on this new collection of artworks. I feel very lucky to have been given access to their incredibly beautiful selection of off-cuts & to have been given the creative freedom to develop them into works I'm really proud of. I often work with paper off-cuts, but this was my first time working with leather. I feel really excited about the new dimension it’s brought to my work through the depth, texture & markings of the leather. Many of the off-cuts showed subtle hints towards their past through the way they had been cut & the shapes this had created. I used these pieces as a starting point for my compositions, building up my own shapes around the existing forms to create simple abstract compositions which celebrate both the history & materiality of the leather."
Neville’s thoughtful compositions are inspired by the natural shapes and curves of our design-led bags and demonstrate the artist’s unique eye for colour and minimalist form. Using a combination of pebble grain and smooth vegetable tanned leather on recycled paper, the works have a rich and tactile finish that imbues a sense of calm and serenity. Perfect for a cosy curated corner of your living room or equally at home in a stylish workspace to add depth and colour.
The collection launches with six A3 and six A5 original works, priced at £395 and £259 respectively. The artwork comes framed in a simple solid beech tray frame, unglazed to celebrate and honour the textural warmth and depth of the material. Each piece has been signed and numbered thoughtfully by the artist as a screen print on recycled paper, which is attached to the back.
The collaboration forms part of our growing Zero-Waste Collection, which also includes the popular Dinky Zero-Waste Handbag as worn by Trinny Woodall of Trinny London - a limited edition multi panel saddle bag made from the leather offcuts collected in their workshop - as well as the Willow Zero-Waste Keepsake Bag and the Surplus Journal.
Artworks will be available for purchase from 1pm Friday 18th March at lpol.co.uk.
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